职位描述 Job Description
工作职责:
1、组织参与重要项目的创意构思、文案撰写及客户提案全过程。
2、在前期提案、项目执行、后期结案等环节提供优秀的创意及扎实的文案支持。
3、工作内容汇报创意总监并达成共识。
任职要求:
1、本科以上学历,3年以上digital agency文案工作经验。
2、有较强的表达能力,并能够通过敏锐的洞察产出Big idea。
3、文笔优秀,对文案有较高的敏感度和驾驭能力。
4、判断力强,逻辑清晰,能分析理解客户的诉求,并提供可行性的方案。
5、性格热情开朗,具有良好的项目管理能力和团队合作精神。
6、具备较强的工作责任心,能承受一定的工作压力。
Responsibilities & Key Tasks:
To organize and participate in the creative ideas, copywriting and customer proposal of key projects, and provide services such as proposal, creative and final report
Specializes in advertising language writing, proficient in the theme concept of the word string writing, PPT modification and text refinements
With client's communications and activities to provide professional advice and recommendations
Qualifications:
Both the undergraduate and above, literature, planning, advertising professional priorities
Excellent writing and creative control, deep literary skills, strong planning and creativity capabilities, a solid marketing knowledge
Articulate and persuasion, rich team spirit, passion for writing copy
Can independently organize and complete overall planning projects, including development of project strategies, planning programs, writing
Cbetter language and communication skills, extensive management experience and a strong proposal for capacity
Good working attitude, strong sense of responsibility, strong pressure to bear
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