来源：大胆
原标题：把鞋底放大100倍，耐克的这个运动场我服
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如果你是一个跑步爱好者，你真应该去趟菲律宾首都马尼拉，感受下耐克新建的炫酷跑步场。
快闪运动场“unlimited stadium”的灵感来源于耐克LunarEpic系列跑鞋，长约200英尺。从夜晚马尼拉的城市上方看下去，巨人脚印一样的跑步场闪着炫彩的灯光，让人忍不住想上去跑一跑。
除了灯光设计为跑步场带来的超高颜值和视觉美感，最大的亮点其实是它的科技范儿。
利用数字技术，负责此次项目的BBH新加坡为跑步场的内圈安装了“世界上第一个LED跑道”——由上千万块LED组成的跑步屏幕。
这个LED屏幕可以给你带来与众不同的跑步体验。
当你穿上装有传感器的耐克跑鞋，传感器可以与LED屏幕连接，并利用射频识别技术追踪你的跑步时间或速率。神奇的是，当你跑第二圈的时候，LED屏幕会出现第一圈跑步的“你”的身影，你可以挑战自己，也让跑步过程变得更有趣。
此外，你还可以与系统中的“虚拟对手”进行跑步比赛或陪你跑步，耐克在系统中设置了国家记录保持者、优秀运动员等身份可供跑步者选择。
不过不用担心自己跑不过他们，虚拟对手会根据你的速度和已设定的目标时间调整他们的状态，目标是帮助你实现个人跑步计划。
这个炫酷的跑鞋型运动场不仅是为推广耐克LunarEpic跑鞋而存在，它动感时尚的外观和极具科技感的内在都很有话题性。
而且，快闪跑步场的科技感增强了营销的互动性，能够聚集更多热爱运动的目标消费者，向他们传达耐克创新、超越自我的品牌精神。
Credits
Entrant Company: BBH Communications (Asia Pacific) Pte Ltd, Singapore
Digital Production Company: Party NY, New York / whatever
Digital Production Studio: Birdman, Tokyo
Onground Production Company: Jack Morton, Singapore
Photography Studio: Edge of Light, Makati
Production House: Tower of Doom, Manila
公众号：大胆（ID：bigger818）
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