自我描述
• Extensive experience with marketing, branding, research, communication and in-house brand management in a variety of industries - real estate, TMT, automobile, healthcare, e-commerce business, finance, logistics and etc.
• Continually ask "why" with a natural curiosity - and well translate research output into critical insights that underpin the strategy.
• An ability to articulate a clear point of view with expertise across all digital disciplines – Social, Analytics, Content, SEO/SEM and Media.
• Familiar and passionate with brand strategy, can turn the strategy into tangible and practical plans for clients.
• Good understanding of clients’ potential demand, well develop and maintain client relationships with a decade of experience of project management from a strategic perspective.
Able to build a team from scratch, willing to listen, talk and share as a good team player and leader with a positive personality of tenacity, resilience and reliability.
• Continually ask "why" with a natural curiosity - and well translate research output into critical insights that underpin the strategy.
• An ability to articulate a clear point of view with expertise across all digital disciplines – Social, Analytics, Content, SEO/SEM and Media.
• Familiar and passionate with brand strategy, can turn the strategy into tangible and practical plans for clients.
• Good understanding of clients’ potential demand, well develop and maintain client relationships with a decade of experience of project management from a strategic perspective.
Able to build a team from scratch, willing to listen, talk and share as a good team player and leader with a positive personality of tenacity, resilience and reliability.
工作经历
Chief strategist
ZoeEngage Brand Innovation Studio2016.9 – 至今
教育背景
Zhejiang University, School of Business Administration MBA
2005硕士