职位描述 Job Description
Senior Strategic Planner
McCann Healthcare Shanghai
The Role:
Strategic planning function for McCann Healthcare client brands (Rx, Pharma, hospitals, medical devices etc.)
Development of all matters of strategy and planning, including marketing and brand strategy, communications strategy and engagement plan
Discovery and articulation of differentiating customer insights and translation of those into strategic and creative platforms
Exploration and understanding of consumer/patient journey with the capability to bring out creative ideas across the journey
Envision, create and own client presentations
Develop, direct and evaluate quantitative and qualitative research that answers key questions and provides fodder for insight identification
Liaising with internal teams, clients and industry partners on a regular basis
Be a thought leader and subject matter expert within the agency, with clients, and within the industry at large
Suitable profile:
Relevant healthcare advertising/marketing industry experience:
4-5 or more years in advertising (of which at least 2 years should be in planning)
or
Similar experience in PR healthcare agency
or
Similar experience as consultant in Healthcare Market Research agency
Relevant skills and aptitude
Proficiency in marketing, advertising and brand strategy concepts
Excellent communication and presentation skills
Team player with motivation to work in collaboration with other planners and also account service and creative
Curious and eager to learn and evolve into different areas of expertise
Deep thinker/methodical
Education Background
Bachelor degree in any area as long as working experience reflects communication/marketing knowledge
Scientific background is relevant for the position (nice to have)
Language
Excellent communication skills in both Mandarin and English
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