Senior Strategic Planner -Healthcare

15K-25K
上海 黄浦区
经验5-10年
全职
发布于 2017-08-17

职位描述 Job Description


Senior Strategic Planner

McCann Healthcare Shanghai

 

The Role:

  • Strategic planning function for McCann Healthcare client brands (Rx, Pharma, hospitals, medical devices etc.)

  • Development of all matters of strategy and planning, including marketing and brand strategy, communications strategy and engagement plan

  • Discovery and articulation of differentiating customer insights and translation of those into strategic and creative platforms

  • Exploration and understanding of consumer/patient journey with the capability to bring out creative ideas across the journey

  • Envision, create and own client presentations

  • Develop, direct and evaluate quantitative and qualitative research that answers key questions and provides fodder for insight identification

  • Liaising with internal teams, clients and industry partners on a regular basis

  • Be a thought leader and subject matter expert within the agency, with clients, and within the industry at large

 

Suitable profile:

  • Relevant healthcare advertising/marketing industry experience:

  • 4-5 or more years in advertising (of which at least 2 years should be in planning)

or

  • Similar experience in PR healthcare agency

or

  • Similar experience as consultant in Healthcare Market Research agency

 

Relevant skills and aptitude

  • Proficiency in marketing, advertising and brand strategy concepts

  • Excellent communication and presentation skills

  • Team player with motivation to work in collaboration with other planners and also account service and creative

  • Curious and eager to learn and evolve into different areas of expertise

  • Deep thinker/methodical

 

Education Background

  • Bachelor degree in any area as long as working experience reflects communication/marketing knowledge

Scientific background is relevant for the position (nice to have)

 

Language

  • Excellent communication skills in both Mandarin and English


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发布者
McCann Worldgroup China 麦肯 中国

McCann Worldgroup China 麦肯 中国

上海 徐汇区

上海市淮海中路1045号淮海国际广场11、22、25楼

行业:营销咨询

官网:https://www.mccannworldgroup.com