Account Director /Senior Account Director

25K-50K

上海黄浦区

经验5-10年

全职

发布于 2017-08-15

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职位描述 Job Description

Strategic Intention

Ensures the smooth production of campaigns – from briefing designers and copywriters, to managing budgets and possibly a team of executives. However, as an Account Director is primarily responsible for the management of relationships with clients. As the senior point of contact for an agency’s customers, the Account Director also co-ordinates the resources needed to service projects, builds strategic operational plans and balances the expectations of clients with the execution of creative work.

CORE COMPETENCIES

Relationship Building & Management
Communication Skills
Result Oriented
Effective Time Management through Priority Setting
Negotiating
Dealing with Ambiguity

SCOPE AND IMPACT OF JOB

Be expected to plan campaigns, and successfully develop business accounts creatively and financially, while playing a positive role in agency’s new business programs.

REQUIRED KNOWLEDGE AND EXPERIENCE

Education and Experience:

Bachelor degree
Fluent English speaking and writing skills
Minimum 6 years of advertising or marketing experience.
2 years of experience in leading account team at agency

Skills, Knowledge and Abilities:

Significant experience in professional client relationship management
Experience in advertising and/or marketing
A persuasive and confident approach to creative projects
Excellent written and oral communication skills
Effective team management capabilities
A keen attention to detail and budgetary restraints
Full awareness of creative processes and techniques – including digital platforms
Good presentation skills
Lead and inspire team, clients, and other external partners
Be commercially and creatively minded
Negotiate effectively
Have the confidence to take charge when necessary
Delegate tasks effectively
Evaluate creative work and offer constructive feedback
Be knowledgeable and passionate about the client’s business, and how advertising can contribute to it's success
Effective strategic planning;
Ensuring prompt action and responsiveness to the customer;
Involving others within own organization with the account;
Ensuring commitment to the account management process and attention to details, task oriented

Other (license/certification):

PRIMARY RESPONSIBILITIES

1. Effectively leads and develops an account team/s.

2. Builds key client relationships that deliver to a client’s perceived needs.

3. Responds to revenue/cost variations to deliver forecast profit.

4. Efficiently leads an account team/s towards high performance objectives. Develops business relationships that enable a reframing of needs in the broader context of the business. Identifies opportunities within existing business relationships to add additional profitable services.

5. Has managed multi-disciplined campaigns, largely self-directed, to the complete satisfaction of clients.

6. At an account level, has inspired the development of, and executed, creative ideas

7. Challenging and describing the clients’ business objectives in terms of their competitive environment.

8. Encouraging working relationships that promote a collaborative approach to work across the business, with clients and suppliers.

9. Challenging clients’ perceived needs to enable a level of service delivery beyond their expectations.

10. Setting expectations on the quality of creative ideas and work within brand guidelines.

11. Promoting, and internally rewarding, multi-disciplinary briefs.

12. Promoting, and internally rewarding, the development of integrated solutions.

13. Maximizing the benefit of the contractual obligations. Ensuring the account team/s understand the conditions of contract/s.

14. Identifying opportunities to up-sell services not included in the scope of work.

15. Ensuring that revenue and direct cost forecasts are on-budget.

16. Managing the preparation of pitch materials and budgets in total.