Social Account Director 客户总监

职位描述 Job Description

Responsibilities

In charge of LR social retainer work, official weibo/wechat, BBS work, achieve the KPI for social performance.

Develop social plans for various product launches and advertising campaigns for LR. Needs to really understand the automotive industry, various social trends, competitive challenges and identify opportunities to grow the JA social performance.

Work closely with JLR’s marketing department, developing and articulating key objectives. This includes proactively developing plans and helping prioritize key projects that will help grow and strengthen the Land Rover business. Needs to also be able to work with other departments within JLR – Sales, Operations, Legal, Product, PR, etc. – to develop more comprehensive business objectives.

Serve as conduit to the Spark44 SHA office to ensure the team clearly understands the business goals, has the information necessary to streamline the creative approval process and can help navigate work throughout the JLR organization (marketing, finance, purchasing, legal, product, sales, etc.)

Work very closely with partner agencies to develop integrated marketing plans.

Consistently communicate with JLR/Spark44 global teams to ensure integration cross-regions.

Most importantly, this not a “meeting coordinator” or an “admin” position – just setting up meetings and handling daily client requests.  This position requires a strong leadership mentality in helping LR marketing department operate more effectively. Lastly, must embrace the Spark44 culture and attitude.

Tasks

Campaign Management

 Ensure client expectations are clearly understood and agreed to.

 Work with Spark44 Creative strategic teams to develop project briefs that creative/content/production teams can execute from.

 Develop campaign production social budgets, and ensuring Land Rover financial requirements are met.

 Manage and supervise support team (i.e. Account Executive, Project Manager) to guide the development of the project deliverable.

 Sets up, and leads presentations and meetings at Land Rover.

 Works very closely to review social media proposals and media plans, as they relate to the creative /content executions.

Team Leadership

  Discusses and reviews business objectives with leadership, before gathering various resources in order to keep projects/resources streamlined.

  Needs to have a calm, yet confident, demeanor with a “nothing is impossible” attitude to rally cross-functional teams.

  Provides very clear and specific direction and counsel, with effective follow-through.

  Works through and mitigates team differences towards a solution.

Global, Yet Local

  Serves as the proactive, and active, voice for the LR brand within the Global context.

  Yet, also participates and communicates with various Spark44 and JLR global counterparts to ensure integration.

  Participates and attends (when necessary) global conference calls/meetings.

Business Management

  Works very closely with Leadership team on long-term marketing plans.

  Provides a 24-month horizon with ample opportunity to engage with global counterparts and partner agencies.

Qualifications

BA in Business (Marketing, Management)

8+years related experience (agency and/or automotive experience strongly preferred)

Have related experience in social media

Strong presentation and Excel skills

Proficiency and aptitude with computer hardware/software

Strong oral and written communications skills

Team leader

Strong service orientation

Strong organizational skills

Strong analytical, problem solving and decision-making skills

Ability to work effectively under pressure and meet dead