Senior Planner/资深策略

职位描述 Job Description

JOB PURPOSE

The planner/senior planner plays a key role in growing client’s brand   throughout discovering, defining and clarifying the truths that drive our   creative solutions and curate the consumer journey across all relevant   channels so as to help us make a difference in our client’s business.

KEY RESPONSIBILITY

• Ensure fully understand client needs from   account team and clearly brief to creative team client’s problem, insight and   solution;

• Analyze market data and research findings to   develop insights into the category, brand and consumer and inspire creative   ideas through workshops;

•  Monitor and interpret cultural and social   trends relevant to client’s business to bring consumer insights to life;

•  Analyse competitive communications to identify   unique positioning opportunities;

• Actively lead and involve in new business and   brand strategy pitching;

Authorities/RESOURCE

• Bachelor or above degree is required;

•  3-5 years or above experience in advertising   agency, PR agency, market research agency or client side;

•  Digital background is preferred;

ATTRIBUTES

• Able to handle clients independently;

• Excellent communication and interactive skills;

• Proficiency in English and Mandarin (both written and oral, able to convincingly write and present strategic plans and presentations);

•  Skills in tools like PowerPoint, keynote, etc. to build compelling presentations.

GENERAL COMPETENCIES

• Collaboration: Develops cooperation and   teamwork while participating in a group/ team, working toward solutions which   generally benefit all involved parties.

• Culture – Open: Creates an atmosphere in which   timely and high-quality information flows smoothly up and down, inside and   outside of the Company; encourages open expression of ideas and opinions.

• Hour of Decision Management: Performs jobs in   a manner that minimizes hazards to oneself, others, and the environment.   Maintains a physical work environment that contributes to the well-being of   others.

• Discernment/ Judgment: Makes decisions   authoritatively and wisely, after adequately contemplating various available   courses of action.

• Diversity & Inclusivity: Supports and   promotes an environment that holds opportunities for all, regardless of race,   gender, culture, and age.

• Drive for Results: Demonstrates concern for   achieving or surpassing results against an internal or external standard of   excellence.

• Service: Demonstrates strong commitment to   meeting the needs of employees, striving to ensure their full satisfaction.

LEADERSHIP COMPETENCIES

1. Collaborative Leadership: Promotes and   generates cooperation among one’s peers in leadership to achieve a collective   outcome; fosters the development of a common vision and fully participates in   creating a unified leadership team that achieves results.

2.  Conflict Management: Brings substantial   conflicts and disagreements into the open and attempts to manage them   collaboratively, building consensus, keeping the best interests of the   organization in mind, not only one’s own interest.

3.  Influencing: Asserts own ideas and persuades   others, gaining support and commitment from others; mobilizes people to take   action, using creative approaches to motivate others to meet the Company’s   goals.