Senior Planner/Planner 资深策略

职位描述 Job Description

Job description

Are you relentless in your pursuit of the answer to life, the universe and everything? Do you dream of the possibilities of what a brand could and should be to people? In POSSIBLE, strategic planners search for the needle in the haystack – defining insights from human behaviour and hard-core data to inform world-class creative work to make a measurable difference.

By design, we are visionaries, innovators and pioneers. If that describes you too, then by all means, get in touch—we’d love to work with you.

Responsibilites:

• Create inspiring briefs that can be translated into great ideas through research into human psychology, culture, and data
  

• Collaborate with Creatives, UX, Analytics, and Technology to shape e-commerce marketing programmes and campaigns that excite and engage consumers

• Build mid-level client relationships from a strategic perspective

• Develop and communicate a clear point of view across the account

• Present compelling and strategic stories through presentations, interviews and workshops to both clients and colleagues

• Develop expertise across different digital and marketing disciplines as a subject matter expert

• Try to convince people you are right

• Skills and experiences:
  

Minimally

• A Bachelor’s degree in Psychology, Sociology, Anthropology, Economics, Social Sciences, Marketing, Marketing Communications or Business

• 4-5 Years of creative/digital agency experience, with 2-3 years of experience in strategic planning

• A natural at primary and secondary research, both cultural and data-driven

• Being able to translate research output into critical insights and sound arguments that underpins strategy

• Proven expertise in e-commerce strategy and loyalty marketing in the Chinese e-commerce market

• Working knowledge of enterprise-class analytics tools and platforms (Omniture etc.)

• Experience adapting/creating strategic frameworks for campaign plans

• Developed and nurtured mid-level client relationships

• A natural inquisitiveness – your favourite word is “Why?”

• Thrives in a collaborative environment

• An ability to articulate a clear point of view

• Fluency in both written and spoken English and Chinese

• Great to have
  

• Category experience in Skincare/FMCG

• Understanding of shopper marketing

• Ability to lead project teams

• Expertise across other digital disciplines – Social, Analytics, UX, Content, SEO/SEM, Media

• Executed and managed campaigns

• Worked in a multi-agency environment