ASSOCIATE PLANNING DIRECTOR (Integrated Brand Activation)

50K+
上海 黄浦区
经验5-10年
全职
发布于 2017-03-30

职位描述 Job Description

Key responsibilities:

·       Lead strategic planning and ideation for digital and social recruitment campaigns, consumer experiences across multiple online and offline media and channels across bars, clubs, KTVs, Chinese restaurants, retail and eCommerce.   

·       To translate client’s challenges and briefs into actionable brief to creative and account service teams and ensure omnichannel activation plans are based on strategic market and consumer insights and supports long-term brand development.

·       Stay abreast of relevant market, category, consumer trends and competitor analysis.

·       Support creative concept and activation plan presentations development with strategic rationale. Support post campaign evaluation to derive key learnings and implication.

 

Requirements:

·       Over 8 years experience in planning role for integrated marketing online & offline. Preferably with category experience in luxury lifestyle, alcohol, F&B. 

·       Beyond brand positioning and consumer insights, to also have experience with consumer engagement through different channels of alcohol consumptions – meals & nights, events brand experience, digital & social media engagement

·       Bilingual English and Chinese with China experience. Cosmopolitan, dynamic with an appreciation for the finer things in life.

·       Collaborative, resourceful, positive can-do attitude to strive in a fast pace boutique agency environment. 


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发布者
FF佛海佛瑞 上海

FF佛海佛瑞 上海

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