资深美术指导 Senior Art Director

职位描述 Job Description

OVERVIEW

Senior Art Director is responsible for the development, design and visual execution of original creative concepts across all channels, as well as client-facing interaction and presentation.

CORE RESPONSIBILITIES

• Lead the brand’s visual language (color palette, logo, font, etc.) across a range of media (print, online marketing, Web site, packaging, mobile, motion graphics, etc.)

• Make overall branding recommendations when needed

• Conceptualize and develop multi-channel campaigns and ideas and present to team members and clients

• Design or direct designers in the application of color, typography, photography selection, and organizing elements

• Collaborate and work closely with other disciplines to ensure executions are meeting business objectives and criteria

• Develop outline and story for the presentation of existing concepts/directions

• Ensure quality and oversee execution of final concept across all channels

• Direct 1-2 designers to help develop sketches/storyboards to present to senior team; assist in rationale and strategy for ideas in final deck

• Develop style of the presentation for existing concepts/directions; determine best format to execute ideas

REQUIRED SKILLS/ EXPERIENCE

• Bachelor degree required

• At least 5 years’ relevant experience, ideally should have worked in multiple areas such as Art Trainee /Visual Designer/ Graphic Designer/ Art Director

• Understanding of user-centered design principles and what types of experiences are made possible by current digital technologies

• Awareness of multi-disciplines of product design, commerce, mobile, branding, retail and best practices

• Ability to work with multiple stakeholders while maintaining strong professional relationships

• Ability to provide inputs into strategic plans and convert to implementation

• Proficiency in English and Mandarin