美术指导 Art Director

职位描述 Job Description

OVERVIEW

Art Director is responsible for the development, design and visual execution of creative concepts across all channels.

CORE RESPONSIBILITIES

• Contribute to the brand’s visual language (color palette, logo, font, etc.) across a range of media (print, online marketing, Web site, packaging, mobile, motion graphics, etc.)

• Follow through on recommendations

• Co-create and support the development of multi-channel campaigns and ideas and present to team members

• Abide by the visual identity, including logo, word mark, typography, color and photography

• Contribute to the development of all components for the style guide: color palette, typography, tone and voice and logo/word mark

• Take directions and apply color, typography, photography selection, and organizing elements

• Develop compelling ideas based on criteria in creative brief

• Develop outline and story for the presentation of existing concepts/directions

• Ensure quality of final deliverables

 REQUIRED SKILLS/ EXPERIENCE

• Bachelor’s degree required (Fine Arts /Applied Arts preferred)

• At least 3 years’ relevant experience as Art Trainee /Visual Designer/ Graphic Designer

• Collaborative working with team members – share and generate ideas from others

• Ability to present and articulate the thinking/concept behind the work internally

• Creative, innovative thinking

• Willing to take initiative

• Proficiency in Mandarin and English